General Motors / 03
Broadcasting Event Platform
Designed workflows and contributed to frontend implementation for corporate events.
My role
UX/UI Designer & Full-Stack Developer
01 / The problem
What needed to change.
GM needed to redesign and redevelop an enterprise broadcasting and event management platform used to coordinate live corporate events, Mary Barra executive-level broadcasts, large-scale internal events, and organization-wide live productions.
02 / My contribution
Where I made a difference.
- Served as a lead contributor across UX/UI and frontend development, designing the platform experience from the ground up.
- Created wireframes, user flows, interactive prototypes, high-fidelity UI systems, and multi-view calendar workflows.
- Contributed heavily to frontend implementation while collaborating with backend and infrastructure teams on data flow, workflow logic, and scalability.
- Supported backend and database-related efforts around application logic, event data structures, and platform integration requirements.
03 / Product capabilities
What the product supported.
- Multi-view calendar
- Event requests and approvals
- Admin dashboards
- Role-based visibility
- Live event coordination
04 / Outcome
Why it mattered.
Modernized how enterprise broadcasting events were coordinated across GM, creating a more streamlined and user-friendly experience for employees submitting events and administrators managing high-visibility corporate productions.