General Motors / 07

GM Announce

GM needed a more personalized internal communication system to reduce reliance on mass email distribution and help employees subscribe to relevant organizational updates.

My role UX/UI Designer & Full-Stack Contributor

Enterprise Web Technologies Notification Systems Database-Driven Architecture

01 / The problem

What needed to change.

GM needed a more personalized internal communication system to reduce reliance on mass email distribution and help employees subscribe to relevant organizational updates.

02 / My contribution

Where I made a difference.

Contributed to UX/UI design, platform architecture, and scalable communication workflows.
Supported enterprise notification, subscription, and communication filtering experiences.
Contributed to frontend behavior, backend-supported workflows, and database-driven functionality.

03 / Product capabilities

What the product supported.

Personalized subscriptions
Department filtering
Announcement dashboard
Notification preferences
Executive communications

04 / Outcome

Why it mattered.

Reduced unnecessary email volume while improving how employees accessed important updates through a centralized communication hub.

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